Metaphor and Communication by Gola Elisabetta;Ervas Francesca; & Francesca Ervas

Author:Gola, Elisabetta;Ervas, Francesca; & Francesca Ervas [Gola, Elisabetta & Ervas, Francesca]
Language: eng
Format: epub
Publisher: John Benjamins Publishing Company
Published: 2016-02-18T00:00:00+00:00

On the role of perceptual features in metaphor comprehension

Amitash Ojha & Bipin Indurkhya

Kyungpook National University, Daegu, South Korea | Jagiellonian University, Cracow, Poland

In this chapter we present three studies that were conducted to investigate the role of perceptual features in metaphor comprehension. Results suggest that priming verbal metaphors with explicit perceptual images facilitates comprehension. Moreover, stimulating the source concept facilitates metaphor comprehension more effectively than stimulating the target concept. Finally, on analysing the semantic associations between the source, target, and metaphor features, we found that when both the source and the target are primed with their respective images, relatively more perceptual features of the source are related to the metaphor’s features; as opposed to the no-priming condition when relatively more conceptual features of the source are related to the metaphor’s features. Based on the results of these studies, a perception-based model of metaphor processing is proposed.

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